Futurepreneurs and SMEs for a sustainable Central Europe | Certification Scheme
Futurepreneurs are professionals that are driven by purpose and impact. They take on societal challenges and climate change with an entrepreneurial mindset and want to improve our lives. The GREENPACT project sets up partnerships between companies and futurepreneurs. The aim is to develop a certification scheme for a new generation of impact-driven top executives. To this end, the project develops joint action plans, pilot actions and a self-assessment tool.
of the Budget is funded by ERDF
Stuttgart Media University
Human Capital, Culture and EU Programming Area
Department of entrepreneurship
Department of Corporate Strategy
370 10 České Budějovice
Faculty of Business management
There is a lack of knowledge and resources within the Culture and Creative Industries (CCI) and Tourism sector in Europe on how to become and act more green, circular and sustainable and be perceived as such. It is obvious that established enterprises can profit from the enthusiasm and knowledge about new methods of a younger generation. GREENPACT wants to fill the intergenerational gap and to support a stronger connection between entrepreneurs and younger generation (“Gen F”) all over Europe.
THE SPECIFIC PROBLEM
International or European certification schemes already exist but they are not explicit enough to address the needs and challenges of the CCI and Tourism sector in order for them to act more green, circular and sustainable. GREENPACT wants to understand the knowledge about the sustainable/circular economy of youth and companies. Also, it is necessary to jointly develop different communication tools to enhance cooperation between all partners.
THE MAIN IDEA
What if representatives of a younger age are included to co-develop those certification schemes with players from the CCI and Tourism sector? GREENPACT wants to integrate Gen F in the development of a solution in the different partner regions, to enable co-creation and close collaboration with SMEs.
The creation of an EU certification scheme for the CCI and Tourism sector. GREENPACT wants to come up with a common platform for open exchange on circular economy for CCI & Tourism sector, tools for application and a self-assessment tool. Overall it is planned not to “re-invent the wheel”, but rather make use of existing solutions and examples of other companies and stakeholders.
HOW IT WORKS – 1
The first step is to identify SMEs from the CCI and Tourism sector - depending on each participating region - in need of change and Gen F representatives who would like to collaborate and inspire those SMEs. GREENPACT wants to support the co-creation of ideas at a Collaboration Lab/ Hackathon to jointly work on challenges and useful pre-research for the certification.
HOW IT WORKS – 2
The second step is to connect and train 75+ representatives of SMEs and Gen F in five countries through collaboration labs and an intensive Green & Impact Entrepreneurship boosting buddy training programme. GREENPACT wants to establish a sustainable mentoring and training programme for young people and entrepreneurs.
HOW IT WORKS – 3
The third and final step is to collaboratively develop a self-assessment tool that will support SMEs getting certified as green actors. A “sustainability toolbox” for SMEs from the CCI and Tourism sector will be set up to assist in the certification and the long-term realisation of the determined factors. GREENPACT wants to make sure that the key solutions (e.g. tools, scheme) will be applied by the SMEs during and after the project lifetime.
PROOF / CREDIBILITY
During the project’s lifetime, a Europe-wide certification scheme incl. a self-assessment tool will be created to help 100+ SMEs from five countries becoming and acting more green, circular and sustainable during the project and even more afterwards.
LONG-LASTING VISION / IMPACT
The long-term mission is to make the EU economy more sustainable and independent and empower enterprises and ultimately citizens with essential innovative skills to improve the quality of life in Europe. GREENPACT wants to develop a transnationally valid certification scheme that should be easy to understand and can be transferred to other industries than the CCI and Tourism.
Cooperation is central to take over social and economic responsibility to promote a sustainable creative economy. GREENPACT wants to establish the project results i.e. the certification scheme as a brand which stands for a sustainable and conscious European economic environment.
The Stuttgart Region is becoming even more sustainable
In our new European funding project GREENPACT the partners from the Stuttgart Region, HdM Startup Center and Wirtschaftsförderung Region Stuttgart GmbH (WRS), are connecting established companies and futurepreneurs in order to promote circular and sustainable business models, products and services.
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