The territorial challenges GO4FAIR MOVE will tackle are: 1. The low accessibility of fair and efficient home-to-work mobility services, which hinders employment opportunities and economic development, exacerbates social and economic disparities. 2. Fragmented governance models and a lack of coordination among stakeholders, which limit the capacity to effectively address accessibility needs. As a result, these territories often rely on private cars to reach workplaces, disadvantaging individuals without access to them (leading to transport poverty and associated effects, such as social exclusion) and reducing the attractiveness of the local economy. This is a common challenge for rural areas in CE. Traditional transport services typically provide access only to major public facilities (e.g. hospitals and schools), due to the high operational costs of long-distance routes in low-demand areas. Even flexible mobility solutions, such as Demand-Responsive Transport (DRT), although commonly adopted in such contexts, are not financially sustainable, particularly when relying solely on public funding.

Overall objective is to move beyond to an integrated multilevel governance approach focused on the “Mobility-As-A-Right” concept, in particular for the sustainable accessibility of workplaces via public transport services and non-conventional means. This process will enable more equal opportunities in particular via access to mobility, for workers living in rural and lagging areas

The GO4FAIR MOVE project is driven by the concept of "Mobility-As-A-Right," emphasizing that equitable access to workplaces through accessible transport is essential for promoting social inclusion and economic opportunity. Central to the project is an “i.integrated multilevel governance framework” that brings together diverse stakeholders across various administrative levels and sectors. Local authorities play a pivotal role in identifying and addressing mobility gaps specific to their territories, while regional bodies provide policy alignment and financial support. A hallmark of the GO4FAIR MOVE approach is its reliance on ii.Public-Private-Civic Partnerships (PPCPs). These partnerships are instrumental in pooling resources, expertise, and commitment from public authorities, private companies, and civic organizations. By involving the private sector in the cofinancing and co-development of mobility solutions, the project ensures that investments directly address workforce accessibility challenges. This collaborative model is especially crucial in combating transport poverty, a persistent issue in rural areas, where traditional public transport services are often inadequate. The use of iii.data-driven methodologies (as PPGIS) further strengthens GO4FAIR MOVE’s ability to address the needs of targeted territories. Through comprehensive needs assessments and real-time data analysis, the project tailors interventions to local realities while enabling continuous monitoring and refinement. This evidence-based approach ensures that resources are directed where they are most needed and that the impact of implemented solutions is measurable. Recognizing the limitations of conventional public transport in low-density areas, GO4FAIR MOVE promotes non-conventional and innovative transport solutions that not only expand coverage but also foster cost-efficiency and environmental sustainability, addressing key barriers to mobility in rural and lagging areas.

The added value of GO4FAIR MOVE lies in integrating flexible operational solutions into innovative governance models, addressing diverse structures in recognised lagging areas directly involved in project activities. Moreover, while many projects and research studies have examined rural accessibility in terms of improved solutions for residents and tourists, the specific topic of home-towork mobility governance has been less explored, especially linked to employment and social challenges.