Project overview
Innovative participatory sustainable business model for cycling along the Iron Curtain Trail
The potential of transnational cycling routes for tourism is still underdeveloped in central Europe. This includes the Iron Curtain Eurovelo Trail, which connects regions from Poland to Croatia along the European Green Belt. The ICTr-CE project improves the business case for this route by developing new tourism products. These result from a newly developed participatory business model, which strengthens the innovation capacities of local businesses.
2,67m €
Project Budget
80%
of the Budget is funded by ERDF
9
11
12
2
Duration
Start date
End date
Project progress
About the project
Project partnership
Project partners
Lead partner
Westpannon Regional and Economic Development Public Nonprofit Ltd.
Project partner
Main unit
Faculty for tourism studies - Turistica
Marshal's Office of the Westpomeranian Region / Marshal's Cabinet / Office of Promotional and Information Projects and Department of Infrastructure and Transport / Office for Cycling Communication
Wydział Gospodarki Komunalnej – Referat Mobilności Aktywnej (The Municipal Services Management Department – The Active Mobility Unit)
Roadmap
Mission:
To develop an innovative participatory sustainable business model for cycling along the Iron Curtain Cycling Trail.
Challenges:
• lack of innovation capacity • lack of awareness of the impacts of sustainable tourism and its potential benefits • lack of international cooperation and tailor-made business education
Goal:
We will create a bookable Iron Curtain Cycling Trail in 3 sections of the trail: • North: PL-DE • Central: AT-CZ-SK • South: SI-HR-HU
Results:
• joint innovation network of SMEs, tourism boards, regions and NGOs along the ICTr • improved quality of the offer along the Iron Curtain cycling trail available for international markets • improved competitiveness and innovation competences of SMEs, NGOs and tourism organisations
News
P1 Smart
NEWS
04.04.2024
Listen to the Webinar „Cycling tourism in the Baltic Sea Region”
Last week, on Tuesday 26th March, we had a chance to present the ICTr-CE project at a webinar »Cycling tourism in the Baltic Sea Region« which was organised by EU Strategy for the Baltic Sea Region Policy Area Tourism Coordinators (EUSBSR PA TOURISM), Baltic Biking UPGRADE and Bike Across ...
P1 Smart
NEWS
18.03.2024
EuroVelo: Highlighting Cycling Tourism at ITB Berlin 2024
The 2024 ITB Berlin event was held from March 5th to March 7th. As they have done in previous years, EuroVelo attended the event and hosted an engaging session on cycling tourism. During the session, they presented new data and offered solutions that promote the sustainability of long-distance cycling ...
P1 Smart
NEWS
12.02.2024
What is so interesting about the EuroVelo 13 – Iron Curtain Trail
The cycling trail EuroVelo 13, also known as the Iron Curtain Trail, follows the path of the former Iron Curtain. Along the cycling trail, you can find many interesting museums and monuments commemorating the history of the Cold War.
Events
P1 Smart
EVENT
26.03.2024
Embark on a Cycling Adventure with EU Strategy for the Baltic Sea Region!
Join us for an extraordinary webinar „Cycling Tourism in the Baltic Sea Region” on March 26th at 10.00 AM CET, where the EU Strategy for the Baltic Sea Region Policy Area Tourism Coordinators collaborates with Baltic Biking UPGRADE and Bike Across Baltic Interreg projects to bring you a ...
P1 Smart
EVENT
Slovenia
26 - 27.09.2023
Study Visit of the Slovenian Section of EuroVelo 8 – Mediterranean Route
The second study visit of the ICTr-CE project was organised in Portorož and Piran in Slovenia by the University of Primorska. The meet gave us an opportunity to discuss the needs of tourism SMEs and explore Slovenia’s coastal region.
P1 Smart
EVENT
Hungary
04 - 05.04.2023
Study Visit of the Hungarian Section of the EuroVelo 13 – The Iron Curtain Trail
The partners of the ICTr-CE project had met in a charming little town called Fertőd, located in Hungary, and took a ride on the EuroVelo 13, also known as the Iron Curtain Trail, the central part of the project.
Project images
ICTr-CE
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