The campaign was carried out between December 2025 and March 2026 in line with the CIREVALC Joint Action Plan and focused on translating project knowledge, pilot results and insights from local pioneers into clear and accessible visual content.
To maximise impact, the campaign combined three core infographics, as foreseen in the Joint Action Plan, with a series of accompanying posts published on LinkedIn. This approach allowed key messages to be communicated gradually, improving understanding and engagement among stakeholders. In total, 12 posts were published, covering various aspects of circular economy practices and business models.
Beyond quantitative results, the campaign contributed to increasing the visibility of the CIREVALC project, strengthening communication with stakeholders and promoting practical circular solutions relevant for SMEs. By presenting complex topics in a simple and visual way, the infographic series supported knowledge transfer and encouraged the adoption of circular economy principles across Central Europe.