On 19 September 2026, the third local stakeholder workshop of the Interreg CENTRAL EUROPE project ENRICH-US took place in Bystřice, Czech Republic, as part of the celebrations marking the town’s 555th anniversary.
Organised by the Institute for Regional Development (IRR) in cooperation with the Town of Bystřice and MKIC Bystřice, the workshop brought together 11 participants, including representatives of the municipality, MKIC Bystřice, neighbouring municipalities Dlouhá Lhota and Mokrá Lhota, and local entrepreneurs.
From local ideas to practical tourism solutions
Building on the outcomes of the previous workshops, participants focused on translating the proposed tourism governance model into practical activities.
A key topic was the planned digital tourist information totem, which will provide visitors with information about local attractions, walking and cycling routes, cultural events, historical sites and other tourism opportunities in Bystřice and its surroundings.
The discussion focused on identifying relevant tourism content, potential information sources and practical cooperation between local stakeholders. Particular attention was given to the role of MKIC Bystřice in coordinating and regularly updating tourism information.
The workshop also considered opportunities for cooperation with the regional Destination Management Organisation Posázaví and the use of existing tourism platforms and communication channels.
Connecting the workshop with local celebrations
An important added value was the connection with the town’s 555th anniversary celebrations, which also included a local hiking event.
Visitors had the opportunity to explore walking routes and tourism products that are planned to be presented through the digital information totem. This created a direct connection between stakeholder discussions and practical tourism experiences.
The combination of participatory planning and public activities demonstrated how existing local attractions and community initiatives can contribute to more accessible and sustainable tourism.
Next steps
The workshop provided valuable input for the preparation of the ENRICH-US Pilot Action Concept (D.2.1), particularly regarding the content and practical use of the digital information totem.
The outcomes will support the development of a coordinated local tourism information system that strengthens cooperation between public institutions, tourism stakeholders and the local community.