The session offered participants practical insights into:
– The minimum requirements for product categories on the EU market
– The Digital Product Passport as a tool for transparency and traceability
– How the EU is addressing greenwashing and assessing true climate neutrality in products
As part of the program, the CURIOST INTERREG CENTRAL EUROPE project was presented, showcasing its role in helping SMEs adopt circular strategies and sustainable product development.
The webinar highlighted how designing for reuse, recycling, and longevity is not only a regulatory requirement but also an opportunity for businesses to strengthen competitiveness and credibility in the green transition.
This initiative offered valuable guidance for SMEs navigating EU sustainability standards, positioning them at the forefront of circular innovation.