The second team introduced a new vision for tourism information centres, emphasizing the use of all five senses to help visitors discover the city in a more immersive and interactive way Participants chose challenges defined by stakeholders or brought their own business ideas.The Prague Innovation Jam exemplifies how cross-sector collaboration can generate impactful ideas that align with Capacity2Transform’s mission: to bridge the gap between digital and green transitions by equipping businesses with the skills and tools they need.
By nurturing such creative solutions, the project helps build stronger networks and sustainable business models that resonate with today’s travel industry and tomorrow’s challenges.
Together, these efforts highlight a promising path forward-where innovation, sustainability, and partnership transform tourism into a driver of economic growth and environmental stewardship not only across Czech Republic but through the collaboration also in Central Europe.