In the HUMANITA project, the partners worked hard to deliver an innovative mechanism for the development of a ‘common heritage’ narrative. With this purpose, the Guideline Manual for New Communication Narratives was developed, drawing upon the extensive field of heritage interpretation, with the purpose of serving as a guide and support manual for narrating natural heritage initiatives.
Namely, narration is not simple communication. The narration of common heritage is an act of sharing that leads to collective awareness, a trajectory toward attitudes and behaviours that will define us, our future, and that of the ecosystems we are all part of.
Having this in mind, the underlying objective was to develop a user-friendly handbook that functions both as a comprehensive resource for advancing knowledge in heritage interpretation and communication and as a repository of practical guidelines and operational instructions to be consulted as needed following the specific demands of each context.
This document is designed for professionals in park agencies, protected areas, and nature reserves who aim to develop engaging and educational communications about these regions. Its goal is to promote conservation awareness and inspire public involvement in related activities.