Over the course of the workshop, two multidisciplinary teams crafted forward-thinking solutions. One group designed thematic travel experiences tailored to niche interests – from WWII history tours to visits to iconic film locations – catering to more discerning travelers. The second group reimagined tourist information centres as immersive, multisensory hubs that connect visitors to local art, culture, and flavors.
Participants selected either predefined challenges from stakeholders or brought their own business ideas, using the Business Model Canvas to guide their development process. The Prague Innovation Jam demonstrated how cross-sector collaboration can drive the green and digital transition within tourism, perfectly aligning with the C2T project’s mission to empower SMEs and CCIs with new skills, tools, and business models.
This event is part of C2T’s wider goal to bridge the gap between sustainability and innovation in Central Europe, turning tourism into a powerful engine of economic and environmental progress.