GRETA presented at the European City Center Observatory

GRETA project was invited to attend a webinar organised by European City Center Observatory, with a specific focus on Goods transport and the urban environment: new services & regulations. TThe discussion focused on logistics and sustainable mobility, emphasizing the impact of goods transport on urban environments. Mr. Markus Peter highlighted the importance of incorporating new technologies into urban planning and the necessity for a European perspective on evolving urban planning cultures. On the other hand Ms. Anne-Marie Jean expressed enthusiasm for the integration of people and goods mobility, which is essential for tackling modern urban challenges. She presented the Strasbourg package tram experiment, showcasing the successful transport of parcels alongside passengers using trams, which demonstrated efficient operations and received positive feedback from over 90% of surveyed passengers.

Mr. Joël Danard introduced the concept of tram freight, aimed at transporting goods without disrupting passenger services, while Ms. Catherine Steimer addressed the challenges posed by underutilized public transport amid rising e-commerce logistics. She proposed leveraging public transport for parcel delivery, supported by the successful Strasbourg experiment that showed minimal operational impact. Ms. Alice Benini outlined the GRETA project, which aims to decarbonize last-mile freight transport through innovative solutions, involving 11 partners and focusing on pilot actions in 5 European cities. The project seeks to address urban freight challenges and create lasting impacts by integrating successful strategies into urban logistics systems. Lastly, Poznan and Reggio Emilia pilots presented their microhub solutions.