An important new phase of Brand4Talents is taking shape in Hungary. Our project partner HÁRFA Foundation, together with local stakeholders in Derecske, has started the co-creation process for two key local tools: the Local Action Plan and the Local Brand Book.
During the first workshop, local actors explored Derecske’s strengths, challenges and opportunities, with a central question in mind: what can make Derecske a place where people want to live, work, build a career and stay?
And this is only the beginning! Two more workshops will follow, allowing local knowledge and perspectives to be gradually transformed into concrete priorities, actions and an authentic place brand.
This is exactly what Brand4Talents is about: bringing our common methodology to the local level and developing solutions together with the people who know and shape their communities best.
We are looking forward to seeing what grows out of this co-creation process in Derecske! 💡
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