One of the most important elements of our current meeting is a three-part masterclass, designed to build a strong common foundation among partners.
In projects of this scale, it is essential to create a shared understanding of key concepts. What do we mean by talent attraction? What exactly is place branding? And just as importantly, what do we not mean by these terms?
The sessions were led by Béla Kézy, an internationally recognised expert in the field, who delivered a highly engaging and insightful masterclass. The programme went beyond knowledge transfer: partners also took part in interactive group work, where the concepts were applied in practice to the contexts of the pilot partners.
This combination of expert input and collaborative work helped us move one step closer to developing effective solutions for attracting and retaining talents in smaller communities.
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