More than a Village

Project overview

Smart village transition, a model for more competitive and attractive villages in Central Europe

Many rural areas in central Europe struggle with the digital transition. Strategies to become smarter and stay competitive are either missing or hard to transfer. The project “More than a village” changed this. The partnership developed a smart village model that makes rural regions more attractive for people and businesses. The partnership tested the model including action plans in five different regions with a focus on job creation and business development.

1,62m €

Project Budget

80%

of the Budget is funded by ERDF

Layer 1

5

Countries

8

Regions

8

Partners

3

Pilots

Duration

Start date

End date

Project progress

100%

About the project

More than a Village was an Interreg Central Europe project implemented between April 2023 and March 2026 that helped rural areas apply the smart village approach to address challenges such as depopulation, digitalisation and limited economic opportunities. The partnership translated this approach into practical outputs that can be used beyond the project lifetime. A Joint Transnational Strategy on Smart Village Transition, supported by action plans and pilot activities, provides a common framework for rural development while allowing adaptation to local needs. The experience gained through the pilots offers public authorities and local stakeholders practical examples of how Smart Village solutions can support entrepreneurship, tourism, agri-food initiatives and community services in different rural contexts.

Project partnership

Project partners

Polska (PL)

Lead partner

LocaI Action Group Association "South Warmia"

Address
Łajsy 3
11-036 Gietrzwałd
Country
Poland (PL)
Web
www.poludniowawarmia.pl

Project partner

Address
Cyfrowa 6
71-441 Sczecin
Country
Poland (PL)
Web
http://www.balteus.eu
Total partner budget
192,630 €
Address
Piac utca 54
4024 Debrecen
Country
Hungary (HU)
Web
https://www.hbmo.hu/
Total partner budget
183,340 €
Address
Lendavska ulica 5a
9000 Murska Sobota
Country
Slovenia (SI)
Web
https://www.itc-cluster.com
Total partner budget
191,520 €
Address
Vukotinovićeva 2
10000 Zagreb
Country
Croatia (HR)
Web
www.irmo.hr
Total partner budget
196,000 €
Address
II. istarske brigade 11
52420 Buzet
Country
Croatia (HR)
Web
https://www.buzet.hr/
Total partner budget
197,972 €
Address
Via G. Colombo 40
20133 Milano
Country
Italy (IT)
Web
www.poliedra.polimi.it
Total partner budget
223,776 €
Address
Piazza Matteotti 9
16123 Genova
Country
Italy (IT)
Web
www.anciliguria.it
Total partner budget
176,116 €

Roadmap

1

Challenge

Rural areas across Central Europe face many of the same challenges despite their different national contexts. Population decline, ageing communities, limited digital skills, fragmented business support services and fewer economic opportunities make it difficult for villages to remain competitive and attractive places to live and work. Small and medium-sized enterprises (SMEs), farmers and local entrepreneurs often lack access to the knowledge, networks and digital tools needed to innovate and grow. At the same time, rural areas face specific challenges such as food waste, underused tourism potential and limited market access for local producers. Addressing these issues requires more than individual local initiatives. It calls for practical, transferable solutions that strengthen local economies, improve public services, encourage entrepreneurship and help rural communities make better use of digital technologies while building on their own strengths.

2

Specific problem

The main problem was the gap between the Smart Village concept promoted in EU policies and its practical implementation in rural communities. While the Smart Village approach was increasingly recognised as a way to strengthen the resilience, attractiveness and competitiveness of rural areas, many local authorities and communities lacked the knowledge, tools and capacity needed to translate this concept into concrete actions. Rural areas across Central Europe face different but interconnected challenges, including demographic decline, limited access to services, digitalisation barriers, weak support systems for local businesses and difficulties in creating new economic opportunities. At the same time, each territory had its own specific assets and development potential, meaning that a single solution could not be applied everywhere. The challenge was therefore not only to promote the Smart Village concept, but to demonstrate how it could be adapted to different local contexts and transformed into practical solutions. Rural stakeholders needed tested examples, shared knowledge and guidance on how to identify their local strengths, involve communities and develop actions that respond to their specific needs.

3

Idea

The partnership advanced a Smart Village approach that identifies and mobilises local assets (social capital, cultural and natural resources, small enterprises and short food chains) to design context‑sensitive development pathways that increase attractiveness and competitiveness while respecting local priorities and capacities. The Joint Strategy aimed at providing a common strategy to counter the Circle of Decline in More than a Village rural areas, providing a path to implement, in each of the five pilot areas, a feasible change, via smart-transition actions, that create positive effects in each of the areas.

4

Solution

The objective of the “More than a Village” project was to demonstrate how the Smart Village approach can be adapted to the Central Europe context and translated into practical solutions that strengthen the attractiveness and competitiveness of rural areas. The project contributed to promoting a concept that was still emerging in many Central European regions by providing tested methods, tools and examples of how local assets, digital solutions and community involvement can support rural development. Partners tested tailor‑made responses in five pilot territories and consolidated lessons into three final tools. The project combined participatory design, local pilots and transnational learning to produce the Smart Village Business Support Tool, the Smart Tourism Village Tool and the Agri‑food Smart Village Tool.

5

What was delivered

The project delivered three main types of results: a) Joint Transnational Strategy on Smart Village Transition, supported by action plans for selected territories; b) Pilot actions testing different Smart Village solutions in partner regions; c) Transferable tools and joint solutions that can support rural communities in Central Europe and beyond. The project implemented five pilots across central Europe, creating a Smart Village Hub, a Digital Silver Economy Hub, a smart tourism co-working space, a food loss and waste marketplace, and a digital agri-food platform with agrometeorological stations. Their results were consolidated into three final tools: the Smart Village Business Support Tool, the Smart Tourism Village Tool and the Agri-food Smart Village Tool. Through these activities, the project moved beyond the conceptual level and demonstrated how Smart Village principles can be put into practice. The strategies, pilots and tools developed by the partnership provide local and regional stakeholders with practical approaches to address territorial challenges, build on local potential and support long-term rural development.

News

Pilot actions

Outputs

Joint strategy for smart village transition in Central Europe

The joint strategy for smart village transition provides an analytical framework to assist smart village initiatives to support development of rural areas in Central Europe. It was developed based on capitalisation of previous projects' results, the exchanged experience, surveys and reports.
Type of output: Strategies and action plans

Transnational action plan for smart village transition

The presented transnational action plan represents the embodiment of the actions to be performed in the five pilot areas of More than a Village project, namely South Warmia in Poland, Alta Val Polcevera in Italy, Hajdú-Bihar in Hungary, Pomurje in Slovenia and Buzet in Croatia.
Type of output: Strategies and action plans

Smart village business support tool

This tool brings together lessons from the pilots in Poland and Hungary to help rural areas support entrepreneurship, digitalisation and community resilience. It offers a step-by-step approach, practical templates and examples for local authorities, NGOs and small businesses working on youth entrepreneurship and the silver economy.
Type of output: Solutions

Smart tourism village tool

Based on the pilot in Italy, this tool shows how rural tourism can become smarter and more sustainable through participatory planning, digital solutions and better use of local spaces.
Type of output: Solutions

Agri-food smart village tool

Built on the pilots in Croatia and Slovenia, this tool supports a smarter and more resilient agri-food sector through practical guidance, examples and ways to improve cooperation and reduce waste.
Type of output: Solutions

Report from the final evaluation of pilots

This report presents the final evaluation of five smart village pilots carried out across partner regions in Poland, Hungary, Italy, Slovenia, and Croatia: What did the pilots actually achieve, What did we learn from running them, and what happens next? The report closes with a transferability and replication potential to other regions of the Central Europe or even wider.
Type of output: Strategies and action plans

Project results

This presentation focuses on the pilot actions implemented within the More than a Village (MTAV) project under the Interreg Central Europe Programme. It showcases how the Smart Village concept was tested and applied in practice through concrete pilot activities carried out in participating regions. The presentation presents the objectives, implementation process and key results of the pilot actions, which addressed three thematic areas: business support, smart tourism, and agri-food innovation. It highlights how locally tailored solutions were co-created with stakeholders and tested in real-life rural contexts to respond to specific territorial needs and challenges.
Type of output: Strategies and action plans

Project videos

More than a Village

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Project on social media

Project contact

Małgorzata Steckiewicz