Cycling tourism webinar EUSBSR PA Tourism
Cycling tourism webinar EUSBSR PA Tourism

Embark on a Cycling Adventure with EU Strategy for the Baltic Sea Region!

Date: 26.03.2024
Are you ready to ride the waves of innovation in tourism and cycling? Join us for an extraordinary webinar „Cycling tourism in the Baltic Sea Region”  on March 26th at 10.00 AM CET, where the EU Strategy for the Baltic Sea Region Policy Area Tourism Coordinators collaborates with Baltic Biking UPGRADE and Bike Across Baltic Interreg projects to bring you a cycling experience like no other!


Registration Link:


Explore with the Experts: Our esteemed panel of experts and practitioners will take you on a virtual tour through the enchanting EuroVelo biking routes, revealing the secrets of how they effectively boost tourism and empower local SMEs.


Webinar Speakers:

  1. Alexandra Fournier (@European Cyclists’ Federation): Kickstarting the event, Alexandra will provide a comprehensive overview of EuroVelo and cycling-friendly offers, unravelling the potential they hold for tourism development in the Baltic Sea Region.
  2. Henna Palosaari ( Following up, Henna will delve into “Why do bike-friendly businesses matter in cycling tourism development?” shedding light on the symbiotic relationship between cycling-friendly businesses and the flourishing tourism industry based on Finnish practice.
  3. Birger Kjærbye (@Onewaybiketours): Bringing a hands-on approach, Birger will share insights into “How cross-border bike rent can help fulfil the potential of EuroVelo routes.” Drawing from practical success stories in Denmark, Birger will showcase the tangible impact of a practitioner-oriented approach.
  4. Tibor Polgar (@westpannon), Strategic Director of Westpannon, and lead partner of the ICTr-CE project, will present the project information and the results of the survey of EU cycling stakeholders carried out as part of the ICTr-CE project.


Why Attend?

  • Networking: Connect with coordinators, project leaders, and cycling enthusiasts from the Baltic Sea Region (and beyond!).
  • Inspiration: Gain insights and inspiration from success stories that have shaped the cycling and tourism landscape in the Baltic Sea Region.
  • Q&A Session: Have burning questions? Engage directly with our experts during the live Q&A session.


📆 Save the Date: March 26th, 2024 🕙 Time: 10.00 AM – 11.30 AM CET

Register NOW:


Please share this invite with your network and anyone interested in developing cycling tourism!