From 4 to 7 December 2025, the Zagreb Fair will once again host CroAGRO – the International Fair of Agriculture, Agricultural Equipment and Machinery, bringing together innovators, producers, and technology providers from across Europe. Now in its fifth edition, the event has become one of the most dynamic platforms in the region for exploring how digitalisation and smart technologies are reshaping the agricultural landscape.
For the Agri-Digital Growth community, CroAGRO offers more than a showcase of modern machinery. It stands as a meeting point between traditional farming know-how and cutting-edge innovation. Each year, exhibitors present an impressive range of solutions: from precision irrigation systems and smart sensors to digital farm management platforms and data-driven crop monitoring tools. These technologies illustrate how Central Europe’s agricultural sector is steadily moving toward greater sustainability and efficiency through digital transformation.
The fair also attracts a diverse audience — farmers seeking practical solutions, agri-SMEs looking for new business models, research institutions eager to share innovations, and policy representatives interested in supporting the twin transition toward greener and smarter agriculture. This mix creates fertile ground for exchange, collaboration, and partnerships. For the Agri-Digital Growth project, which promotes digital skills, data use, and value-chain integration across Central Europe, CroAGRO represents an ideal space to connect with stakeholders and explore how emerging tools can translate into real-world impact.
Over four days, visitors can expect not only extensive exhibition halls filled with agricultural equipment and technologies but also a rich programme of workshops and presentations. These sessions often focus on practical applications of innovation: how digital solutions can reduce input use, optimise production, or enhance traceability from field to consumer. Although the detailed programme for the 2025 edition has yet to be published, past events have highlighted themes such as smart mechanisation, sustainable resource management, and the integration of artificial intelligence in everyday farming operations.
The atmosphere at CroAGRO reflects a broader momentum in the region. Farmers and entrepreneurs are increasingly aware that the competitiveness of agriculture no longer depends solely on physical assets but also on the ability to use data, connectivity, and automation to make better decisions. This shift is particularly relevant for Agri-Digital Growth partners, many of whom are engaged in pilot projects and policy initiatives that aim to accelerate the digital transition of rural economies. Attending or presenting at CroAGRO offers them the chance to showcase results, benchmark technologies, and engage in policy and funding dialogues that can expand their impact beyond local boundaries.
Hosting over 450 exhibitors and thousands of visitors, the Zagreb Fair becomes, during those few days, a laboratory of innovation. Every corner of the exhibition space reflects the sector’s rapid transformation — from start-ups offering digital advisory services to established manufacturers presenting next-generation equipment. The event also demonstrates how collaboration across borders and disciplines is vital for tackling today’s agricultural challenges: climate adaptation, labour shortages, and resource efficiency all require integrated digital responses.
For anyone working at the intersection of technology and agriculture, CroAGRO 2025 is not merely an exhibition but a glimpse into the future of farming in Central Europe. It is where strategy meets practice, where innovation becomes tangible, and where the Agri-Digital Growth community can find new inspiration for the journey toward smarter, more resilient agricultural systems.