On 23 March 2026, GreenPATH was presented at the REAL CORP conference in Vienna, one of the leading international events on urban development and regional planning.
Our partner, University of Natural Resources and Life Sciences, Vienna, contributed with a research paper exploring how stakeholder engagement and user perception influence mobility management across Central European regions.
The paper, titled “Stakeholder Mapping and User Perception of Mobility Management for Commuters and Students”, compares findings from seven GreenPATH pilot areas: Berlin, Kecskemét, Maribor, Monza, Osijek, Ravenna and Vienna.
Understanding people to design better mobility solutions
The research confirms a key principle at the core of GreenPATH: sustainable mobility solutions must be built around people and their daily commuting needs.
By combining stakeholder mapping with user surveys, the study provides a clearer picture of how mobility behaviours, perceptions and local governance dynamics shape the success of mobility management initiatives.
Commuters and local administrations emerge as the most influential actors, highlighting the importance of involving both users and decision-makers from the early stages of implementation.
Willingness to change is there – but barriers remain
One of the most relevant findings is that many commuters are already willing to shift towards more sustainable mobility options.
However, this willingness does not always translate into action.
The study highlights key barriers, including:
- limited awareness of existing services and mobility solutions
- low participation in mobility management initiatives
- gaps in infrastructure, particularly for cycling and walking
These results point to the need for stronger awareness-raising actions and more accessible, user-oriented solutions.
From data to action
The paper also underlines the importance of combining behavioural insights with concrete measures.
Improving infrastructure (such as lighting, cycling paths and pedestrian conditions), addressing safety concerns, and promoting positive mobility behaviours are all essential steps to support long-term change.
GreenPATH addresses these challenges through pilot actions, co-designed strategies and awareness campaigns implemented across Central European Functional Urban Areas.
A shared knowledge base for future mobility policies
Beyond individual pilot actions, the research contributes to a broader understanding of mobility management in Central Europe.
By comparing different territorial contexts, GreenPATH helps identify transferable approaches and scalable solutions that can support cities, regions and organisations in their transition towards more sustainable commuting systems.
Read the full paper
The paper is now available online and can be downloaded from the REAL CORP website.