This framework is more than a report—it’s a roadmap for how cities, companies, institutions, and individuals can work together to reduce car dependency and make commuting cleaner, healthier, and smarter.
A Vision for Greener, Smarter Cities
Developed in collaboration with 11 partners across six European countries, the framework builds on local knowledge, data, and tested solutions. It introduces a series of urban scenarios—ACTIVille, TRANSITopolis, and TECHcommuteCity—each exploring different paths to sustainable mobility.
ACTIVille envisions vibrant, bike-friendly cities where active travel is seamlessly supported by infrastructure and smart planning. TRANSITopolis highlights the power of efficient, accessible transit hubs in reducing emissions and improving quality of life. TECHcommuteCity focuses on digital innovation, using data, apps, and shared mobility tools to make commuting more flexible and low-impact.
Together, these scenarios serve as a creative yet practical guide for transforming mobility systems in real-world contexts.
Tools for Real Change
The framework provides concrete strategies that mobility managers, urban planners, employers, and universities can use to support sustainable commuting. From mobility management dashboards that track commuting flows, to incentives and gamification tools that reward eco-friendly choices, the document outlines how cities can act now—regardless of size or budget.
Crucially, the framework also offers guidance on how to communicate these strategies effectively. Sustainable mobility campaigns succeed when they engage people—and that means speaking to commuters in ways that are relatable, motivating, and actionable. GreenPATH includes ready-to-use approaches for campaign design, storytelling, visual branding, and omni-channel outreach. These tools help local authorities and organisations turn good ideas into impactful movements.
Importantly, all of these efforts align with Sustainable Urban Mobility Plans (SUMPs), helping regions deliver long-term, integrated solutions that engage both public and private stakeholders.
Why It Matters Now
Commuting is a major source of greenhouse gas emissions in urban areas. Changing how people travel to work and school is one of the most direct ways to reduce environmental impact while also improving public health and reducing congestion. The GreenPATH framework brings together innovation, technology, communication, and behaviour change strategies to create a mobility system that works better for everyone.
Whether you’re a mobility professional or simply a commuter interested in a better way to travel, this framework provides inspiration, practical tools, and a shared vision for a more sustainable future.