You have done all the hard work in giving your project website that interesting content it needs but now you need someone to actually see it. With hundreds of new websites popping up on the internet daily, the competition is really high. Unfortunately, sitting back and thinking that google will do the job for you is not enough. You need to fight for your visitor. It might sound like mission that cannot be accomplished but with few measures you can significantly increase your chances of being seen.
Remember that all your communication activities should lead and link to your website. Your website is the comprehensive platform that offers information about what your project has done - is doing - and is planning to do.
PROMOTE IT on all your communication channels.