Project name PIONEERS - Cultural and Creative Industries in Traditional Industrial Regions as Drivers for Economic and Societal Transformation
Objective Objective 3.2
Priority Natural and cultural resources
Aim Digitalisation, circular economy, renewable energies, Internet of Things, artificial intelligence: Industrial production is currently undergoing severe transformations. In the future, industry will operate and appear differently – with profound effects not only on production modes but also on working and living environments.
For enabling traditional industrial regions to persist in this transition, there is need for both, economic innovation and societal development. The sector of culture and creative industries (CCI) with its alternative working structures and lateral thinking character could become a core driving power on both levels of this transformation.
However, culture and creative workers prefer metropolitan, urbanized structures. This circumstance constitutes a specific challenge for old-industrial regions: (1) Often, these regions commence only now to discover the transformation potential of CCI for their society and industrial economy. (2) They have to be far more active – especially compared to metropoles – for presenting themselves as attractive places for CCI.
At the same time, such industrial regions do have specific location advantages for CCI, a.o. cheaper rents, living quality closer to nature, available old industrial sites, personal relations. As well, there are ways to mitigate the disadvantage of a lower urban density. As part of such measures, the network of local SMEs as well as education and research units can be opened towards CCI. Additionally, a developed regional self-understanding characterized by innovation-friendliness and reflected traditionalism comes in supportive, e.g. in the sense of a living industrial culture. Finally, a close linkage with larger cities and metropolitan areas nearby increases the exchange in the wider CCI community and brings in inspiring external impulses.
Results With PIONEERS, we would like to develop supportive framework conditions as well as test concrete pilot measures how CCI as a crucial element of a changing economy and society in industrial regions can be strengthened.

- T1: Policies for fostering CCI in traditional industrial regions
- T2: Practical measures for basing CCI in industrial regions including cross-sector linkage of „new“ and „old“ economies
- T3: Living industrial culture as „seed ground“ for CCI in industrial regions
Cost ca. 2.2 Mio €
Duration 1/3/19-31/1/21
Partners involved Business Support and Development Agency Chemnitz, in cooperation with district of Zwickau
Partners requested closed
Innovation There exist numerous examples that give evidence of the economic and societal effects of CCI in metropolitan settings. However, establishing CCI in non-metropolitan regions characterised by traditional industries has only been attempted in few cases. And yet, these regions are in specific need of CCI for mastering the industrial transformation ahead.

Transnational value: The specific challenges with siting CCI in traditional industrial regions can be considered as structural deficits. They strike similar regions in (Central) Europe likewise.
Follow up of InduCult2.0
Follow up fundings