Project name Integrated policies for the preservation and valorisation of European rural landscapes
Objective Objective 3.1
Priority Natural and cultural resources
Aim Landscape «means an area, as perceived by people, whose character is the result of the action and interaction of natural and/or human factors» (European Landscape Convention, 2000).
Although natural landscapes are becoming more and more rare in Europe, as a consequence of the capillary dissemination of anthropic activities, those created by human activities in relationship with the natural environment are more frequent and continuously evolving. Central Europe cooperation area includes several landscapes addressing this specificity, originated in particular by interactions between natural environment, agriculture and rural traditions.
In recent years the sensitivity of citizens for the value of these landscapes increased and in several cases landscapes became key factors for the local development through the valorisation of natural, cultural and anthropic elements included in themselves.
Nowadays several landscapes are threatened because modifications of territorial productive and exploitation models caused form one hand the elimination of the traditional processes of environment modelling that originated landscapes in the past and form the other hand the introduction of risk factors for significant elements of the landscapes. Further critical elements are constituted by the lack of property of the landscapes (public heritage) and the fact that they usually lie on wide areas where several competences, knowledges and economic interests interact and often conflict.
In order to promote the preservation of these landscapes and allow their valorisation by mean of sustainable tourism approaches, it is requested to develop and implement “integrated” strategies involving several policies addressed to the local development, including policies for environment, territorial planning, rural and industrial development, etc.
Results The project aims to improve the capacity of preservation of rural landscapes in the cooperation area and promote its valorisation finalized to the development of the territories.
For these purposes the following specific objectives could be addressed by the project:
1. facilitate the sharing of best practices
2. identify the key factors that steer the most successful initiatives
3. define an operative model (action plan) for the implementation of transnational strategies for the preservation of landscapes
4. set up new operative tools for supporting local/regional administrations and promoting test and implementation
5. create a permanent landscape observatories network along the cooperation area
6. support communitarian, national and regional policies for consolidating the strategies for the preservation of landscapes
7. promote the training of technicians and experts for the proper landscape conservation and valorisation

The main target subjects to which the project should be addressed are constituted by policy makers, opinion leaders and stakeholders at regional and national level and all the persons involved in safeguard and valorisation of the landscapes in the cooperation area.
Cost To be defined (approx. 2 - 2.5 M€)
Duration 36 months
Partners involved The project-idea is proposed by GAL Alta Marca Trevigiana, a local action group founded in 2008 by the most representative public and private partners involved in the rural development of the local area, adopting the Leader approach (now: CLLD – Community-Led Local Development approach).
The territory where the GAL operates is located in Italy, in the western hilly portion of the Veneto Region, and constitutes a best practice for the integration of local policies addressed to the preservation of landscape. Once the quality of the landscape and the need of its safeguard has been recognised and shared at local level, by private and public actors, a landscape conservation and valorisation roadmap has been implemented producing several important results:
- the establishment of the first Italian historical rural landscape, registered in 2013 in the official register of the Italian Ministry for Agriculture and Forestry Policies
- the agreement for the implementation of urban planning, signed by 28 municipalities
- the agreement for rural police, signed by 15 municipalities
- the experimental observatory for the landscape of the Colline dell’Alta Marca, promoted together with Veneto Region
- the implementation of a local development plan 2014-2020 called Alta Marca Landscape Emotions

Also on the base of these initiatives, in 2008 started the procedure for the recognition of the Colline di Conegliano Valdobbiadene in the framework of the UNESCO heritage (www.prosecco.it/en/area-of-origin/UNESCO).
Partners requested Private/public organisations involved in landscape preservation and valorisation, with specific relevance for rural landscapes.
Innovation To be defined
Follow up of None
Follow up fundings