|Project name||HIDDEN TREASURES IN CENTRAL EUROPE|
|Priority||Natural and cultural resources|
|Aim||The overall objective of the project is to increase the attractiveness and competitiveness of the CULTURAL HERITAGE in Central Europe and to increase their sustainable management through the enhancement of the tools and content that the Creative Industries can make available to the Cultural one.
The project's approach is the definition, application, replication, scalability and final implementation of an Integrated Management Model to enhance and promote the “less known” cultural heritage, making the CCIs protagonist with its tools and contents and evaluating the impact of the cultural and creative sector on the economy of the territory.
|Results||Develop and test an integrated approach to foster knowledge and enhancement of “less known” cultural heritage through the priority contribution of the CCIs as instruments for the promotion of cultural heritage and for the creation of new statistical data.
The integrated management model that will be developed will analyze and define "how" and "by what means" CCIs can contribute to improved capacities of the public and private sector for the sustainable use of " less known" cultural heritage and in which way CCIs could advance the collection of statistical data on tourist flows to “less known” heritage and its sustainable use by the visitor.
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