Project name CRAMM – Cultural Route of the Architecture Modern Movement
Objective Objective 3.2
Priority Natural and cultural resources
Aim The idea is mainly concerned with finding out an ideal cultural route that joins heritage areas and landmarks of the Architecture Modern Movement, which is a relevant cultural legacy of Central Europe for its influence to the academy, design schools, handicraft and urban planning of our contemporary towns. Revitalizing this cultural memory to an extended audience of travellers and users from different age groups and categories will contribute to reinforce the awareness of this historical identity among Central Europe citizens. Moreover it can boost a synergy that involves many actors (local authorities, development agencies, cultural entities, academy, etc.) and activities (mobility, access to new knowledge, discovery and exploitation of hidden potential venues, sightseeing, technology tools, etc.).
The main objective of the project is to establish a cultural route of the Architecture Modern Movement in order to reinforce the cultural identity of Central European citizens and promote a strong network where technology applications, mobility facilitators, wider access to knowledge, education and training processes, tourism exploitation and ‘hidden’ heritage can be exploited as a connected whole for disclosing a huge cultural legacy that still today is unknown to most citizens.
Results a) developing a transnational action plan for exploitation of key services for tourism sector shaped around the cultural route;
b) developing technology tools (ICT platforms) that contribute to reinforce and exploit the Central European cultural legacy of the Modern Movement through disclosing works of art still ‘hidden’ or partly unknown to the general public, thus supporting the route via a virtual network;
c) establishing a network of tourism, leisure and entertainment/infotainment involving wider groups of users and enabling a larger and enhanced access by cultural travellers;
d) developing or improving tailored services in each participating region through the implementation of a Pilot Action.
Cost 1.2 M €
Duration 36 months
Partners involved CNR (National Research Council of Italy)
Partners requested Key-authorities (regional and/or municipal governments) and key-actors of Modern Movement in art and architecture of the XX century (museums, art and architecture foundations, national heritage entities/associations, ecc.) especially from designated cultural areas of the Movement: the towns of Dessau, Weimar and Berlin (Germany), Wien (Austria), Prague (Czech Rep.), Budapest (Hungary), Warsaw (Poland), the North-East Italian Regions, and Lombardia.
Innovation The project will ultimately help establish a self-sustainable growing circle of activities to increase the general welfare level of the targeted area, including transnational cultural exchanges, economy growth arising from enhanced tourist attractions and improvement of the general condition of the cities involved in the process.
In the long term, the service developed by the project could also foster and encourage the use of ICT systems as educational tools, which is an expanding field of application. The new cultural framework could attract tourists from outside CE and also outside European countries.
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