Start with asking yourself why are you telling this story and what do you want to get out of it. Your story always should matter.
In a story, the audience comes first. Don’t create content for content’s sake. You need to work on your story so your audience then works for you.
A story without a conflict simply isn’t very interesting. Conflict creates tension and tension keeps people engaged with your story.
Storytelling is not about making things up. It needs to be backed up by solid reasoning and facts.
A storyteller is not afraid to keep emotional story points in. Be personal. Create emotion and excitement.