The idea of crowdfunding

When business organizations or individuals fund their projects with small donations from many people, then we mai call it a crowdfunding. Thanks to getting the necessary cash flow, the new project may be launched. Usually, these campaigns are made via net platforms where organizers specify timeframes when money should be collected and the amount of money that they need. When campaign's recipients pledge a minimum amount of the fund, they may receive some reward for their contribution. These rewards aren't huge - these are usually based on the size of a donation. the equity crowdfunding allows also to give to contributers some portions of their companies.

Most of crowdfunding platforms have specific rules for its use. for example, the biggest platform - Kickstarter,  doesn't allow to conduct equity crowdfunding campaigns and specifies its own list of items that are prohibited. So, before you start your own campaign, it's good for you to get familiar with rules of the platform that you want to use because your  campaign may fail even before it starts, if you don't do so. Kickstarter doesn't also allow campaigns for sorts of projects in the subject of food, drink or energy, but other platforms do.

Many people think that crowdfunding is an easy and free way of making money. It's important to prepare a campaign that gains attention of recipients. the success isn;t guaranted, unfortunately. There are also examples where campaigns fail. You have to keep in mind, that it becomes popular, so there's quite big competition between these campaigns so yours should be really "special" to gain the proper attention and to be successful.

Using crowdfunding can be a quite big challenge and it takes strong marketing effort, trustworthy founders.

There are many successful campaigns, luckily also in the field of cultural heritage. As we want our article to be quite "universal", now, I'd like to present you 10 of the most successful campaigns on Kickstarter.


Peble Time - the smartwatch which campaign was the most successful, as its creators collected $20,338,986 and was supported by 78 471 persons.


Coolest Cooler - it's a multifunctional picnic box. The campaign was finished in 2015 and its creators collected $13,285,226 with the support of 62 642 persons.


Peblo Time 2 - another smartwatch which campaign was finished in 2017, and collected $19,779,843 thanks to the support of 66 673 persons.


Kingdom Death: Monster 1.5 - additional figures to the game kingdom Death. the campaign was finished in 2017 and was supported by 19 264 persons.


Pebble - these were the first smartwatches in 2012 and the campaign was finished with wollecting of the amount of $10,266,845 thanks to the support of 68 929 persons.


BAUBAX - very practical jacket that has lots of pockets and the hoodie may be pumped what gives us the pillow. The idea was supported by 44 949 persons and its creators collected $9,192,055.


Exploding Kittens - the boardgame, where crazy cats are its heros. the campaign was finished in 2015 and its creators collected $8,782,571 thanks to the support of 219 382 persons.


OUYA - very small gaming console which campaign was finished in 2012 and collected $8,596,474 thanks to 63 416 persons.


the 7th Continent - the French boardgame which campaign was made in 2017 and its creators collected $7,072,757 thanks to the support of 43 733 persons.


the Everyday Backpack, Tote and Sling - these are bags for everyone. The campaign was finished in 2016 and collected $6,565,782 thanks to the support of 26 359 persons.