STORYTELLING TO MOTIVATE DONORS
Voucher Modell 1+1: Storytelling to motivate donors
Everyone loves a good story – we enjoy them and we remember them. Through storytelling a context is set in a scene. For our project partner Diakonisches Werk in Württemberg (The Social Service of the Evangelical Churches in Württemberg) this was something worth trying for finding donors / private investors for their Voucher Modell 1+1. This December, they posted a new story with a clear concept every Sunday on Facebook, giving this way the reader the possibility to become a donor just before Christmas.
At the beginning of each story, a struggle is described. A person is facing challenges on how to become active on the labour market. In his or her challenging situation, he or she receives support from a potential employer or an organisation / institution offering vocational training. This partnership is the first step towards a solution. But in order to reach the common goal, a financial gap needs to be covered. Here is where 1+1 steps in.
The following examples are success stories that give insight into the personal struggle of persons making use of 1+1, as well as into how they managed to overcome these challenges.
For full (and further) stories, please visit: https://www.facebook.com/DiakonieWuerttemberg
For the reader, the setting is clear: Most people would like to have a secure income and look towards the future with confidence. But the long-term unemployed, older unemployed people and young people with biographical breaks are particularly in need of help in order to be able to gain a foothold in the labour market and in society.
This is where Diakonisches Werk Württemberg sets an example with its 1+1 campaign. For more than 30 years, Diakonie has been using this aid fund to promote jobs and training positions for people who are unable to find employment on their own. Aktion 1+1 is based on the fact that diaconal institutions create suitable training and workplaces in addition to the donations given for this purpose.
Finding a job or a training position, especially after a difficult phase in life, is not easy. This is why European cooperation projects like Interreg SIV are needed, as well as local initiatives, such as 1+1.