The pilot site of Milano
CCIS Marketing, promotinon and networking
Pilot site: Marketing and promotion in Manifattura Tabacchi
A long procedure of authorization has been started with our FLC and the JS, since the new location (a part of the underused building in Fabbrica del Vapore that your colleagues visited in March) is owned by the Municipality of Milan; this process has finished only a few days ago. An agreement will be signed in the next weeks between City of Milan and Regione Lombardia.
The building that will host the pilot project is located in an Art Nouveau style building from the late 1800s, part of a larger complex that used to be a production site for railways and tramways.
This structure had a great expansion until the '30s, then it was abandoned. The City of Milan purchased it in 1985, starting a restoration work that has been carried out over the years up to very recent times, to build a hub for youth cultural production, safeguarding the architectural elements that make it a beautiful case of industrial archeology.