Health and well-being of the elderly is not only a societal challenge but also as growth opportunity by bringing innovation closer to senior citizens.
Local and regional governments involved in the I-CARE-SMART project are committed to act as facilitators of innovation. They aim to offer an open space for co-creation. For that they will exploit existing channels through which elderly citizens are currently reached (e.g. the care system, senior communities, social networks).
Together with regional partners, there will be new quadruple helix innovation ecosystems that will create huge potentials for promoting innovation through a better understanding of user needs.
The project will deliver a comprehensive toolset with practical guidance on how to engage seniors and businesses in user-focused co-creation and open innovation. The development of innovative solutions together with final users will be piloted in interactive co-creation sessions and living-lab tests. Additionally, the project will create a “SilverStar” platform to facilitate co-creation processes across borders.
More information will follow soon.