Servitization – transformation of products into services as digitalization enabler
Wednesday, December 1st 14:00 – 16:00 via Zoom platform
Let us invite you to workshop where participants will learn about the Service Innovation Methodology (SIM) and how to support digitalization efforts by implementing it in their companies. The methodology is developed for manufacturing SMEs during the Interreg Central Europe project Things+ and tested in 90+ companies in 9 countries.
Servitization is a process of creation of new services that are based on existing products already offered by a company. This eventually leads to improving the offering by adding additional services to existing product (product-service systems) or even replacing the product with an innovative service. Also, servitization fosters digitalization of manufacturing SMEs by creating new revenue streams based on digitalized products and maximizes the potential of the Industry 4.0 infrastructure.
Participants will learn about the Service Innovation Methodology (SIM) and how to support digitalization efforts by implementing it in their companies. The methodology is developed for manufacturing SMEs during the Interreg Central Europe project Things+ and tested in 90+ companies in 9 countries.
The event is organized in scope of Interreg Central Europe project Boost4BSO and it will be held in English language.
Target audience: CEOs, managers and project leaders from small and medium enterprises
Please register through following LINK until November 29th 2021.
- Servitization in a nutshell
- The Things+ Service Innovation Methodology – key knowledge sources and tools
- Servitization benefits and challenges for manufacturing SMEs
- Best practices, pitfalls and success stories of CE manufacturing SMEs - real examples of Interreg CE project Things+ servitization initiatives
- Things+ SIM as digitalisation enabler and business model transformation catalyst – created, tested, implemented and certified in Interreg central Europe project
Webinar will be held by Boris Golob, CEO of Step Ri science and technology park of University of Rijeka. He has been active as a business consultant for over 20 years, working with start-ups, established companies and scientists. He is a certified Servitization Manager by Bureau Veritas and established lecturer and trainer for business strategy, new product and service creation and commercialization, new business model creation. Specialized for product and service innovation processes and commercialization strategies, he is one of the leading experts in business model innovation in Southeast Europe.