TAKING

COOPERATION

FORWARD

Project name museum

Tastes and Smells of the Central Europe.

Tradition, Identity and Inspiration of modern museums in 21st century society.
Objective Objective 3.2
Priority Natural and cultural resources
Aim The aim of the project is to develop a capacity for using the potential of the cultural heritage of Central Europe through modern methods of protection and interpretation in a specific area of cultural heritage (non) traditional meals and drinks (gastronomy). Within the scope of the project a transnational network will be established, involving partners of regional and transregional (national) relevancy, built and linked amongst memory, scientific and educational institutions, tourist agencies, private sector and special interest groups, but also addressing general public. The basic link of the network and results will be a museum as a platform of the 21st century for protection and (re)use of the cultural heritage. The project will help to develop strategies and coordinated approaches to protection, utilization and popularization of cultural heritage - traditional meals and drinks of Central Europe, as a tool and potential for further growth of tourism, creative industries or informal education. The project will increase awareness of the significant and marginalized cultural heritage and resources in Central Europe through a topic comprehensible to everyone. By means of a complex approach, as allowed by museums, from analysis, identification, description, issue and presentation to schools and visitors, the sensitivity to the topic (joint tangible and intangible cultural heritage of the Central Europe countries) will increase and a suitable environment for generation of products designated for cultural tourism will be established. The outputs of the project are analyses, strategies, methodologies, innovative presentation groups and museum professionals, travel agencies, tourists (general public), educational institutions, state authority and self-government, creative industries and commercial sector will benefit from them. To achieve the goals the project innovatively brings multi-disciplinary and cross-sector transnational partnerships.
Results The main results of the project are improved capacities of the public and private sector for the sustainable use of cultural heritage and resources in central Europe:
Policy and institutional framework for using tangible and intangible cultural heritage (specific area of traditional meals and drinks) - analyses, strategies, methodologies, innovative presentation. Coordinated approach in the field of preservation and management of cultural heritage. Increased awareness of the significant and marginalized cultural heritage and resources in Central Europe among target groups and general public.
Establishment of sustainable environment for potential generation of products designated for cultural tourism and creative industries - coordinated with preservation of cultural heritage.
Cost 1 200 000 EUR
Duration 36 months
Partners involved Forum of Slavic Cultures
Slovak National Museum - Museum of History
Partners requested Yes
Benefit
Innovation Qualified and new approach for protecting, interpreting and valorizing traditional meals and drinks as cultural heritage, as an asset for regional tourism and creative industries in central Europe.
Cross-sector cooperation and multi-discipline access of cultural institution to the topic, it is reaching out from heritage institutions to tourism actors and creative industries aiming at a combination of its thematic focus with a territorial dimension.
Opening museums for new cooperation: make museums to public service.
Follow up of Tasting Europe

“A Taste of Europe”, 2009-2011
Nine museums from across Europe – Sweden, Czech Republic, Denmark, Estonia, Finland,
Hungary, Portugal, Scotland and Slovenia – took part.
The highlight was the launch of a joint exhibition in all participating museums at the same time.

In 1966 was Museum the one of the founder of AIMA (International Association of Agricultural Museum).
Follow up fundings