TAKING

COOPERATION

FORWARD

Project name PEOPLE HAVE THE POWER
Supportive Network of Charging Points for Electric Mobility
Objective Objective 2.3
Priority Low carbon cities and regions
Aim The project addresses on one hand the global need of a rapid shift to electric mobility, on the other hand the impressive lack of charging stations that prevents this progress. Thus the project is directed to the development of a supportive networks of charging points for electric vehicles, where citizens and private companies offer their charging points to other citizens.

In recent months, the problem of air pollution has become a global emergency which all governments of the world are trying to cope with, fielding tools and methods that already lie ahead totally inadequate.
The priority, also emerged from the Climate Conference held in Paris in December 2015 and from COP22 held in Marrakesh in Novembere 2016, is the rapid shift to electric mobility.
The weak point that slows this step is the lack of infrastructures to support the shift to electric mobility. Infrastructures whose spread is a very long process, moreover hampered by the slow pace of political decisions, by the high costs and the global economic crisis.
Hence the project mission is to facilitate the development of such infrastructures activating a supporting network of charging points, self-managed through a geolocalized app which every citizen can participate in as a supplier (even with a simple electrical outlet) or as a driver of an electric vehicle. The app will present other services/products connected to the electric mobility area.
An important contribution to the network will be given by: building Administrators, Shopping Centers, Restaurants, B&B, Hotels, Sport Facilities, Cinemas, Beauty Centers, Golf Clubs, Resorts, Garages, Repair shops and Workshops, Companies with driveways and parking spaces, Car sharing companies and other companies that can yield services and/or products during the charging time. Charge can be offered free in front of other services offered during charge.
Many commercial channels will be used to enhance the app visibility: web, social networks, web (and not only) viral mechanisms: word of mouth, direct vision, visibility through the commercial realities associated with the PHP service.
Results The project expects a rapid increase in the number of charging points on the territory on the basis of a suitable viral mechanism to activate the contribution of citizenship. The app will receive income via freemium registrations and advertising.
Within 2020 the owners of an electric car in Italy are expected to be from 2 to 3 millions, and with nearly a 1:1 rate between energy suppliers and users, it is possible to estimate a prospective market of 4-6 app users, with an annual rate of growth of 15.2% (the same of the electric car market in Italy).
It is estimated that the current charging points in Italy are about 1350, but the European Commission estimates that 130000 will be needed in 2020, 12000 of which as public access points.
We forecast for Italy 220000 individual charging points within 2020 with an effective use of 50% (about 100,000).
Cost First year: 140,000 euros for development and first marketing actions
Second year: 600,000 euros to develop strategies for market penetration.

Duration Development: 1 year
Best deployment: 2 years
Partners involved Università degli Studi di Milano Department of Computer Science www.di.unimi.it
Politecnico di Milano Department of www.polimi.it

Department of Architecture, Built environment and Construction Engineering
http://www.abc.polimi.it/

People Have the POWER group: www.peoplehavethepower.net

Letters of Intent from 4 Green energy and Electric Mobility Companies
Partners requested -Other Companies interested in the development and marketing management of the project

-Venture capital companies, public and private investors
Benefit
Innovation The PEOPLE HAVE THE POWER project merges the innovation inherent in the digital technology, in the sharing economy paradigm and in the green economy frame.

Many apps in Italy and abroad offer a map of charging points, but the maps are far from being exhaustive and do not propose sources of income and / or services to subscribers. The project’s strengths and innovative aspects are the substantial diversity compared to the current charging points apps and the "revolutionary" proposal to create a supportive charging network in which users themselves provide the energy source: each of us can be both PEOPLE and POWER. Moreover, value-added markets during the recharge time are forecast.

Follow up of Research Project of the Università degli Studi di Milano
Follow up fundings