Project name Collaborative development and implementation of sustainable business model innovations in urban areas
Objective Objective 1.1
Priority Innovation and knowledge development
Aim Traditionally, business models are a central management instrument for translating products and service ideas into profitable innovations to generate value (Chesbrough & Rosenbloom, 2002).
Current literature identifies the following several drivers for best-practice concepts of business model innovation in a company setting (Chesbrough 2009; Doz & Kosonen 2010; McGrath 2010; Mitchell & Coles 2003; Nelson 2008; Sosna et al., 2010; Teece 2010):
• Establishing trial and error methods in order to foster organizational learning.
• Developing and implementing an innovation process for business model innovation.
• Using internal and external sources for information.
• Balancing exploration and exploitation.
We aim at transferring the logic of business models to challenges in urban areas regarding sustainability issues. More than 50% of the world´s population already lives in urban areas. Unprecedented challenges like climate change, population density, resource scarceness and pollution demand innovative coping mechanisms. We think that the collaborative development and implementation of innovative business models is an opportunity to tackle these challenges in a responsible and innovative way.
Results The major research questions of this project are:
1. How can business model innovations with a high degree of ecological, social or economic sustainability potential get developed collaboratively?
2. What public areas are most suited for collaborative innovation processes?
3. How can sustainable business models, which were developed collaboratively, implemented efficiently?
Cost 2 million (depending on number of partners)
Duration 3 years
Partners involved HWTK is a private, state-accredited university of applied sciences based in Berlin with a second study location in Baden-Baden. It was established in 2011 and teaching activities started on 1st October 2012. As a subsidiary of F+U Group, the HWTK benefits from the corporation´s experience of serving students successfully for more than 30 years.
HTWK offers bachelor´s and master´s programs in three different study models: Dual-work-study model, distance learning and full-time studies. Students can switch between these models seamlessly. In the future HWTK will focus on international students and gaining additional reputation in the international research community.
Partners requested We are looking for a Lead Partner, which is currently developing a project with a similar focus as described in the project outline.
Innovation Prof. Dr. Schultz is an experienced researcher, who has received numerous research grants and led third party funded research projects in the areas of entrepreneurship education, financing of SMEs and open innovation. He holds a phd from the University of Potsdam where he was supervised by Guido Reger, a leading international researcher in the areas of innovation management and entrepreneurship.

A full bio and the whole publication list of Prof. Dr. Schultz can be accessed under:
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