TAKING

COOPERATION

FORWARD

Project name CCI-4-MONUMENTS
Transfer of CCI-innovations to capitalise the architectural cultural heritage in Central Europe
Objective Objective 3.2
Priority Natural and cultural resources
Aim The architectural cultural heritage belongs to the most attractions of Central Europe’s regions, but the manner of their consumption needs strongly changing in the modern society. Old concepts with old instruments to present the architectural heritage no longer reach the markets and target groups, especially the younger generation. The permanent innovation of the cultural and creative Industries (CCI) opens a complete new quality of experiences with enormous effects for monuments. These needs new innovation oriented policy and management strategies on different levels.
The project focuses on the mobilization of selected CCI sectors
• digitalizing, multimedia and new media arts for effective monument market placement
• performing and visual arts as driver for attractive cultural life in monuments
• architecture and design innovations for artistic visibility of monuments.
The architectural heritage as application field should win a new quality of market reflection, of understanding and learning processes, of new incomes and economic stabilization, which is a benefit for the cities and regions with their citizens.
It will be exercised with the extraordinary cultural heritage fortification architecture, which is usually difficult to recognize, to understand and perceptible.
The project enables the CCI market expansion into the field of architectural heritage, the stimulation of new innovations, the promotion of CCI entrepreneurship and to increase the productivity and competitiveness of CCI.
New capacities for the transnational cooperation between CCI and architectural heritage should generate sustainable valorisation effects for both sides (win-win situation).
Results The transnational cooperation focuses on:
• a strategy for practical implementation and market expansion of CCI innovations into the architectural heritage, to lead policy, regions and cities to use the CCI potentials,
• several pilot actions should design concrete implementation concepts for CCI innovation into local monuments, especially in the CCI sectors digital/new media arts, performing and visual arts as well as modeling of an experience world of sense.
• a pilot investment in an architectural monument founds a creative lab as CCI incubator
Special tools should elaborate to give concrete guidelines for CCI-implementations in the special local monument situation. This is connected with some trainings and learning forums to involve stakeholder.
The transnational cooperation should made durable with CCI-instruments like communication instruments and installation of a strategic network of CCI and monuments, including public and private stakeholders.
Cost
Duration 30-36 months
Partners involved The project is initialised from ECCOFORT reg. ass., the European Cooperation Centre of Fortified Heritage in Berlin, which is profiled in the field of the fortified monuments, their capitalising, touristic valorisation and monument marketing.
There are some cities and regions with significantly architectural heritage in Central Europe interested to be partners and locations for concrete pilot projects or pilot investments, like Kronach, Königstein and Ulm (DE), Eger (HU), Pula (HR).
From the branch of CCI some institutions support the project idea.
Partners requested Highly experienced Project partners and associated institutions requested from selected CCI sectors, especially with offers and inputs for
• digitalizing, multimedia and new media arts to support the successful monument market placement
• performing and visual arts as driver for attractive cultural life in monuments
• architecture and design innovations for artistic visibility of monuments.

Further we are open for regional and national organisations which specialised to the promotion of CCI innovations and their market implementation.
Benefit
Innovation With the implementation of new developments and methods of the cultural and creative industries in the field of cultural-artistic, media and digital, architectural and design-based productions in the architectural heritage, as well as new forms of marketing and promotion, the Central European monuments wins
• an innovation boost,
• the modernization of the forms of communication, content offers and technologies,
• the using of new presentation technologies and creative interactions,
• the museum-pedagogical modernization of galleries, exhibitions and museums
• the enhancement of the digital experience world
• the application of creative marketing ways.
At the same time, the CCI achieves feedback effects for innovative developments and application solutions in the area of architectural cultural heritage. This is linked to the enlargement of the market on a European scale as well as impulses for transnational networking. From the intensified transnational cooperation, new development impulses for the CCI are generated.
Follow up of The project idea based on several previous projects to the cultural heritage and the cultural creative sectors, for example
CreativeCH – Creative Cooperation in Cultural Heritage (EU research program)
VISIT - Virtual interconnection systems and information technologies for the tourism development of cultural heritage (INTERREG A program DE-AT)
FORTE CULTURA – Capitalising of fortified cultural heritage for sustainable development and competitiveness of cities and regions (INTERREG IVB)

These projects describe principles and general conditions for the development of the CCI on the one hand, and of the architectonic heritage on the other hand.
The project CCI-4-Monuments is a synthesis and achieves a new quality of the direct connection of monuments and CCI. New mutual feedback effects are generated and for the first time sustainable transnational cooperation structures will be created.
Follow up fundings