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Question:

What role should communication play in a project?

Answer:

Communication is about raising the awareness and informing target audiences as well as changing their attitudes and behaviour about a project and its activities. Such kind of communication plays a strategic role in successful projects. It will help projects to achieve the change they aim for with their thematic activities. When developing project communication objectives it is important to bear in mind that these have to be intrinsically linked to the developed project outputs.