Forget Heritage INFO DAY 2017

27 April 2017, Genoa

Innovation and management for the cultural heritage valorization 

On Thursday 27th April 2017, 3.00 p.m., the meeting "Innovation and Management for the Cultural Heritage Valorization” will be held in the Salone di rappresentanza of Palazzo Tursi, Via Garibaldi 9, Genoa.
After the greetings of the Genoa’s Mayor, Marco Doria, and the Councilor for Culture and Tourism, Carla Sibilla, experts from the cultural, business and academic sectors will present their experiences in the process of digitizing activities and cultural heritage.
On this occasion, the Interreg Central Europe project "Forget Heritage", involving 10 realities from 7 countries in the Central European region, will be presented. The project’s aim is to identify innovative, replicable and sustainable PPC management models of the historical sites by valorising them through setting up cultural and creative industries, with the Municipality of Genoa as Leading Partner.
The event is organized by the Municipality of Genoa - Department of Culture and the University of Genoa and will offer the occasion to debate with institution, creative and cultural industries and general public on some of the new skills required today to manage the cultural heritage. A new approach, based on a so called Quadruple Helix Model,where government, industry, academia and civil participants work together, will be explored. This Quadruple helix model will be one of the aspect which will be experimented within the Genoa’s pilot action.

Municipality of Genoa - Direction Culture – Culture Communication Office
Piazza Matteotti - Tel. 010.5574876/831